How Is Hollywood Doing
Over the past few years, there has been significant criticism of how much money major studios have spent in marketing their films. These criticisms range from everything like using too many flashy advertisements to producing very popular trailers that seem over-the-top.
Overall though, most people agree that movie advertising is expensive. It seems like every company must make an advertisement for your film because they want to be included in the media event that is your movie.
This article will talk about some ways that Hollywood ads are different than average business practices and if these changes help mitigate the cost of production or not.
Disclaimer
The author of this article does not work for Netflix nor was compensated by them while writing this piece. All information here was gathered independently with no input from anyone else. The content herein is solely the opinion of the writer and should not be held as facts.
Introduction
Many times we at Talk About Media spend our time talking about the effects of technology on society, the influence it has on individuals, and what things mean to you as a person. We also discuss how digital technology plays a large role in our daily lives and how companies use this knowledge to gain an advantage over you.
However, one area that gets less attention is the effect that media has on businesses. Although studies show that media influences buying behavior, none specify whether it’s good or bad for corporations.
Oscar nominations are announced
This week, we got our first look at some of the projects that will be vying for Oscars this year with their respective nomination announcements! Some of these projects have been known about for quite some time while others were revealed very recently.
The nominees for Best Picture are typically not a surprise except when it comes to the winner. When it was unveiled in early February, there were lots of reactions ranging from people celebrating the diversity of the nominated films to others wondering why none of the candidates made the list.
Overall though, most moviegoers agree that many of these movies are good representations of different parts of society. They also recognize the hard work and creativity of the directors, writers, producers, and artists who contributed to each film’s success.
Moviegoers may feel that some of these films received special attention because they marketed themselves well or benefited from strong word-of-mouth marketing, but overall, they appreciate how much effort went into making each project as realistic and believable as possible.
Oscar nominations are announced
The Academy of Motion Picture Arts & Sciences announces this year’s slate of nominees for the Oscars, which is typically done around November or December. This process begins with the announcement of the Best Director and Actor awards, followed by the Supporting Actress and Actor categories, and then finally the main event: Best Film!
The nomination announcements take place at an elaborate gala that features lots of sparkle and fancy decorations. All of these events are live-streamed online so people all over the world can watch!
It is important to note that while most of us focus our attention on the actors and actresses nominated in their respective roles, members of the production team play just as integral a part in bringing a film together.
This includes writers who bring ideas to fruition and directors who oversee everything from filming to editing.
Oscar nominations are announced
This week, we get to see how much praise the movie industry has received from other professionals! The Academy of Motion Picture Arts and Sciences announces its annual nomination process with their Oscars, or “Oscars” as they have popularized them.
The nominees for Best Actor in a Leading Role is Robert Downey Jr., John Malkovitch, Jared Leto, Ethan Hawke, Leonardo DiCaprio, and Viggo Mortensen. For Actress in a Leading Role, it is Brie Larson, Scarlett Johansson, Florence Foster Jenkins, Lupita Nyong’o, Saoirse Ronan, and Charlize Theron.
This year’s big category is Best Supporting Actor, which includes Winston Duke (Black Panther), Mahershala Ali (Green Book), Brian Gleeson (Bumblebee), Andy Serkis (Avengers: Infinity War), and Michael Shannon (Once Upon A Time In America). And finally, Best Supporting Actress features Renée Felizier (Jojo Rabbit), Julianne Moore (Toni Morrison: An American Masters), Regina King (If Beale Street Could Talk), Laura Dern (Marriage Story), and Kate Winslet (Steve Jobs).
Oscar nominations are announced
This week, we get to see what all of these Academy Award nominees are up against for their nominated films! The Oscars occur every year in late February or early March where people get to recognize all of the great work that was put into making these movies happen.
The event is mostly focused around celebrating the achievements of the movie industry, but there is also an opportunity for some funny stories if someone needed inspiration for their own film.
It’s important to note that while most people celebrate the winners at the Oscars, it is not always friendly towards the media. That is why producers make sure they have enough content before the event so that anyone could do well in their field even though the awards may be totally biased.
Overall, the event is very popular and lots of people enjoy watching it. Many people can’t wait until the night of the ceremony when everyone comes together again to watch all of the events.
Oscar nominations are announced
The Academy of Motion Picture Arts and Sciences officially announces its nominees for outstanding achievements in film at an event called the Awards Show, which is typically held either early or late in the year. This event is when most people learn who won what prize season has!
The Oscars happen every other Sunday in February, so that gives us just over two months to prepare! Luckily, there’s something you can do almost immediately to start preparing.
Oscar nominations are announced
This week, we learn how many people have been nominated for an Academy Award! The nominees will be revealed on Monday, March 12th at 5 p.m. Pacific time, which is 9 p.m. Eastern time.
The Oscars happen every year in late February or early March. That’s when all of the movie studios release their biggest movies so that they can begin to promote them. For example, Disney Studios typically has its big winter releases around this time, like Avengers: Infinity War or Captain Marvel.
So, it is very common to see lots of media coverage celebrating these upcoming films as well as some talk about what other movies might win awards.
However, there is one category where no film has ever won - Best Picture. So, most people do not pay much attention to that until now.
It seems pretty clear why none of the major studio productions have received this honor before. They never make enough money to get good reviews from critics and audiences alike.
And since the Academy wants to reward popular favorites, it is tough to achieve this goal with out-of-the-box stories that challenge audience expectations.
That is why it takes more than just a few weeks for a new movie to receive recognition at the Oscars.
Oscar nominations are announced
This week, we learned that The Wizard of Oz has been nominated for best picture! It is very exciting to see this recognition for such an iconic film. Not only does it deserve this nomination, but it also set a new standard for how many films have received this honor before.
The other nominees in this category include All About Eve which won back in 1950, Million Dollar Baby which was awarded the prize for best supporting actress in 2008, and The Departed, which took home the trophy for best director last year.
While these movies did not win the top prize at the Academy Awards, they all made significant impacts within the movie industry and inspired others to create more engaging stories.
By having successful films, the movie industry as a whole becomes more successful because people want to make more movies like those that have been recognized. These stories help spread awareness about what makes a good story and how to tell them.
It also raises their own bar of what kind of stories they want to produce. People feel confident that if a movie like The Wizard of Oz has been given this award, then there must be quality content inside.
Oscar nominations are announced
The Academy of Motion Picture Arts and Sciences typically announces the nominees for best picture, actor, actress, supporting actor, and supporting actress at their annual ceremony about two weeks later. These categories are referred to as the Oscars, so this is when people really start talking about how the movie industry is doing!
The voting process for these awards is kind of complicated, but basically everyone in the film business knows that it’s very hard to get things done without having lots of money. That means most studios can’t even consider making an original script unless they have a big budget. It also means actors probably don’t want to take roles if there isn’t enough money in the production for them.
In other words, it’s pretty difficult to make a good movie nowadays unless you already have something successful behind you. For aspiring screenwriters, this can be tricky because many great stories were told before technology made it possible to tell almost any story through a medium people use every day.
That’s why it takes so long to see a truly grassroots effort succeed in the studio system. You need someone with power and influence who can bring in additional investors or convince more powerful people to back your project before anyone gets paid. This is why it’s so tough for new writers to break into the field - it requires connections, which only the rich and/or famous possess.